Banish the welcome page on your website. In fact, banish any “welcome” copy all together. It’s totally superfluous. Besides, it annoys your viewers and makes you look unprofessional.
Your homepage is the only welcome your audience needs. Remember, web audiences are in a hurry. Within seconds, your viewers should be able to tell the purpose of your site. They don’t want to read any copy that doesn’t tell them who your are, what you have to offer, and how they can take action.
Your homepage is like a brochure in the print world. Have you ever seen a welcome section in a brochure? It would take up precious space, for one thing. The real estate on your website is no less precious.
When I googled “welcome,” I got about 638,000,000 results. Most of these are wasted; no one uses the word to search for a site unless welcome is relevant to the site name or purpose, such as “Welcome,” the title of a movie, and Welcome Wagon, a business.
I would venture to guess that “welcome” is one of the worst keywords on the web.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment